Smarter Not Harder


A Crux production filmed  by Storyteller and funding from NZ On Air

The New Zealand economy has to diversify and nowhere is that more true than in the Southern Lakes .The lcoal economy has to shift its  focus away from a tourism mono-culture in order to grow their  economy, improve productivity, increase wages and protect ourselves from future downturns in the tourism market.

But how do we do that? What are the practical steps that need to be taken? This episode of Living in La La Land looks at the local pioneers who are already creating real success from non-tourism businesses and also explore the risks of relying just on tourism for  future prosperity.



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